Lumen Fashion — Online Store
A premium WooCommerce store for a modern fashion label, with a 3x increase in online sales.
- Client
- Lumen Fashion
- Service
- WooCommerce Webshop
- Year
- 2025
- Website
- lumen-fashion.com
Project overview
Lumen Fashion needed a sophisticated online store that matched the premium feel of their physical boutiques. We designed and built a custom WooCommerce webshop with curated product pages, a frictionless checkout and integrated inventory management.
The challenge
The client had an outdated store with a 60% cart-abandonment rate, slow load times and no mobile optimization. They needed a complete rebuild that preserved their existing customer base and product data while dramatically improving conversion.
Our solution
We rebuilt the store on WooCommerce with a custom Elementor theme, streamlined the checkout to a single page, optimized images for fast loading and implemented a mobile-first design. Inventory was migrated seamlessly with zero downtime.
The impact
3.1x
Sales increase
-42%
Cart abandonment
1.2s
Load time
+68%
Mobile conversion
